Conversion Ecommerce

How BochaSweet Sweetened Their Sales with CE?

BochaSweet, a top Amazon seller, offers an all-natural, zero-calorie sugar replacement from Japanese pumpkin. Perfect for diabetics, keto dieters, and health-conscious consumers.

Objectives

Move BochaSweet from WooCommerce to Shopify

Fix discount code issues

Make it easier for the marketing team to update the store

Migrate subscriptions from WooCommerce to Bold Subscriptions

Increase brand credibility

Shift sales from Amazon to BochaSweet’s own online store

Phase 1

Shopify Transition and Basic Theme Implementation Challenges

Challenges

BochaSweet had big problems with WooCommerce. Their discount codes kept leaking because of poor backend management. This was a major headache and caused revenue losses.

The marketing team couldn’t easily make changes or updates without relying on developers.

Strategy

We moved BochaSweet to Shopify with a basic theme.

Taught the BochaSweet team the essentials of Shopify, including how to edit the store, manage inventory and logistics, and use analytics.

Outcomes

Successfully launched the Shopify store with basic functions.

BochaSweet’s team could now manage the store on their own.

Set the foundation for future improvements.

Phase 2

Comprehensive Design Implementation
and Training Design and Development

We created a detailed design using custom code and Replo page builder pages.

The design was tailored to BochaSweet’s needs, giving them various customization options.

Training and Support

After the launch, we trained BochaSweet’s team on how to use Shopify and Replo.

We provided 45 days of support to fix minor issues, using user recordings and heat maps.

Outcomes

Post launch, we noticed a significant jump from 1.8% to 3.2-4% conversion rates.

Customer Queries about product decreased with education first approach.

Brand Differentiation and Marketing Strategy

Conducted extensive research to understand the competition and find market gaps.

This research helped shape our marketing strategy.

Brand Positioning

Positioned BochaSweet as a superior sugar replacement.

Educated customers on the product’s benefits.

Addressed common objections with dedicated pages explaining the science behind the product.

Design Language

Developed a new brand design that captures nature, fun, and education.

This new design helped set BochaSweet apart from competitors.

Before

Homepage on WooCommerce

After

Homepage on Shopify

Before

Product Page on WooCommerce

After

Product page custom-built with Replo and custom code on Shopify

Before

Generic About-us page

After

About the product page; explaining the real "science" behind the product.

“

Working with Conversion Ecommerce was a game-changer for us. They solved our discount code issues, migrated from clunky WooCommerce to Shopify, and made it much easier for our team to update the store. Our sales have shot up incrementally since moving to Shopify. Additionally, the team is highly helpful and goes out of their way to assist you in every possible manner.

Interested in working with us? Book a free strategy call

Book a call now

Interested in working with us? Book a free strategy call

Book a call now

Interested in working with us? Book a free strategy call

Book a call now